Ramen You

The Objective

Nissin is traditionally known for Top Ramen, a cheap and tasty, but unhealthy meal that targets college students and other low-income populations. The brand is looking to break into the health food market without alienating its current target audience, which is dependent on the brand’s low-cost food options.

The Solution

Nissin’s new sub-brand, Ramen You, aims to make health attainable by encouraging the inclusion of simple vegetables and proteins into their ramen. By making these ingredients optional add-ins, customers decide what they can afford to add and the cost of the Nissin’s product stays at about $1 a serving.