The Designer

Cameron Mannen

As a designer, it is important to recognize that strategy is the most essential component of a design’s success.

Successful work lives in the intersection of great design and compelling concepts. Design is visual communication, so great design is a cohesive statement that is meticulously crafted from beginning to end. Like a well-written story, the design process requires a strong initial direction, extensive editing, and constant consideration to connect the final product back to the foundation laid out in the creative brief. The importance that I place on cohesion and founded decision-making is what draws me to brand and visual systems above all other types of design. I am inspired to build the foundation for brands to move forward from and I approach each project like a puzzle that must meticulously fit together. I have found that this mentality also translates well into the creation of other visual systems like app design, packaging, and advertising campaigns.

I am a designer that succeeds when given a goal. Constraints and requirements add meaning to this puzzle, as they are what bring out the full potential for creativity in a design by adding the visual complexity that comes with more intentional consideration of how to achieve the end goal. The challenges that I face in each project give me the passion that fuels me to succeed and are the source of my pride in my work when I am successful.

For this reason, I am a strategic, brand-focused designer that uses my constraints to succeed.

Reach out at hello@cammannendesign.com

Connect with me on LinkedIn

Design Programs

• Adobe Creative Cloud

• Adobe XD/Figma

• Procreate

• SketchUp

• iMovie