Brand Extension - Iconography

Role : Designer

Collaborators :
Ashley Carlson & Chris Gronow (Creative Directors)
Derek Walker (Art Director)
Kristin Young (Client Services)

Year : 2023 

Kellanova Away from Home Icon Set

Seamlessly expand a food-centric icon set into a business channel-focused marketing tool-kit.

The Objective

Extend Kellanova’s new customer-facing icon set into a set for internal use within the Away from Home Marketing team.

The Solution

Expand the design principles of the existing set into a collection that captures the more immediately recognizable concept from each category.

 
 

Original Icon Set
Geometric & Bold

 
 

Icon Extension
Away From Home Segments

Use Case Scenarios

<