Feeding Bright Futures

ANC Trade Show

Celebrate bright young futures with snacks to fuel their success.

The Objective

Connect with the K-12 audience to bring Kellanova products into cafeterias and classrooms nationwide and introduce the nutritional products that Kellanova manufactures specifically for the classroom at Annual National Conference (ANC) hosted by the School Nutrition Association. This conference is attended by cafeteria staff, teachers, and K-12 administrators around the country. It is one of Kellanova’s most exciting trade shows and a chance to celebrate educators and all of those that support America’s growing youth.

The Solution

The theme of this year’s exhibit is Feeding Bright Futures. The booth guides visitors through the space with whimsical arrows and excites them with a full range of color, and playful iconography, highlighting the optimism and vibrancy of the Kellanova brand. The health benefits of the products are communicated on the large products pictured on the walls with key word like “whole grain'“ and “plant based.” They where also a main topic of conversation among the staff and at the tasting bar.

Total Attendance:
3,700 Operators / 2,900 Exhibitors (6,600 total attendees)
Total Exhibitors:  300+

Find and Seek Game

QR Codes were integrated throughout the booth, each on a different food item, for a game to engage to visitors and introduce them to the brand’s values. Participants scanned all 5 QR codes to get a prize at the end.