The Future is Flavorful

SSE Trade Show

A bold new Kellanova, represented in trade show form.

The Objective

Introduce Kellanova’s new brand at the largest and first trade show and the season, SSE (Sweets and Snacks Expo); demonstrating how the parent brand can hold focus without taking away from the strong brands within it.

The Solution

Lean into a word-play approach that connects all 5 core brands and use the food pieces, themselves to take a confident stance on representing each brand through their iconic snacks. The brands primary colors carry through the booth to connect all panels as a whole.