Make the Change Nest Campaign
The Objective
Google Nest Thermostat is targeting young adults and eco-friendly homeowners with their budget-friendly Thermostat. They hope to communicate how their product can save energy while saving you money.
The Solution
The campaign inspires and empowers its audience to make a change by connecting the Nest Thermostat’s mirrored display with Micheal Jackson’s “Man in the Mirror.” This theme is translated across video advertising, print ad, & social media.
Advertising & Motion Design
Year : 2020
Student Project
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The interactive campaign flyer allows users to pull tabs from the back of the piece to reveal positive themes as the thermostat temperature rises into eco mode.
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Similar to Google’s previous advertising styles, the Nest commercial utilizes a combines found footage and video of users interacting with the product, overlaid with music and inspirational VoiceOver.
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Social Media content reiterates the themes and visuals from the commercial, using the nest thermostat as a mirror.
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The google brand is represented in the campaign by maintaining the same color pallet and font
