Serve Something Iconic

NAMA Trade Show

Bring Kellanova’s new brand to life in the world of micro-markets.

The Objective

Design a trade show booth that introduces the new Kellanova brand, differentiating itself from Kelloggs and expressing it’s relevancy in the vending and micro market space at NAMA (National Automatic Merchandising Association) 2024 Trade Show.

The Solution

Utilize the brand’s new set of icons and bold primary colors to express the brand’s confidence and relevancy. This approach was eye-catching and energetic, ensuring that Kellanova stood out on the trade show floor and drew in new and repeat accounts.

Find and Seek Game
Engaging and Educational

QR Codes were integrated throughout the booth, each on a different food item, for a game to engage to visitors and introduce them to the brand’s values. Participants scanned all 5 QR codes to get a prize at the end.